I design products, and I start with the why before the how.

I'm Anto. Curiosity drives me, and so does the chance to bring people and technology closer through products that make everyday life better.

I love working end to end: from understanding the problem and people's needs to designing, validating and seeing solutions through to production.

Much of my experience has been on products already used by millions. That taught me design doesn't always mean starting from zero. It often means understanding habits, spotting friction, working within constraints and finding a better way to do something people already know. That's the kind of problem I'm most interested in solving.